Highlights
Here’s a glimpse of my project highlights—the innovative work and impactful solutions I’ve contributed to as part of the greater Zensar team.
Partner marketing as a service
Client: Microsoft
Role: Copywriter and editor, e-book developer, QA assistant
Microsoft partner marketing as a service (PMaaS) is a $29M, three-year global initiative led by Indigo Slate to support co-marketing efforts between Microsoft and over 1,000 partners. As part of a 35+ member team, I help develop a wide range of B2B marketing assets—pitch decks, web banners, social ads, landing pages, e-books, emails, and infographics—for Microsoft’s global partner ecosystem. I also organize content in SharePoint and collaborate closely with designers to ensure accuracy and brand alignment.
A key highlight was the Microsoft Copilot e-book initiative, where I collaborated with two colleagues to create a series of e-books. Our goal was to complete 24 e-books, each ranging from 1,500 to 2,000 words, within a four-week timeframe. We exceeded expectations by finishing the entire set in just three weeks, ahead of schedule. Then, based on the e-book copy, I authored master copy, social ads, lead gen forms, document ads, landing pages, and email campaigns, coordinating with partners and Microsoft stakeholders to finalize content. I also assisted with QA on designed assets prior to launch.
Change management communications
Client: Cloud Software Group (CSG)
Role: Communications lead, copywriter and editor
Following the $16.5B merger of Citrix and TIBCO, CSG launched a major internal transition to unify systems under Oracle ERP. As communications lead, I partnered with Zensar’s change management lead and CSG’s director of global employee comms to drive awareness and adoption. Over four months, I developed weekly email updates, created step-by-step user guides, and authored blog posts to support the system migration and align employees with the change strategy.
Website and app redesign
Client: Southern Farm Bureau Casualty Insurance Company (SFBCIC)
Role: Technical writer and editor
​
To modernize its digital presence, SFBCIC partnered with Zensar to redesign its website and mobile app—enabling self-service, agent connectivity, and streamlined user experiences. I supported the project by crafting and editing technical content, customer journey narratives, and visual storytelling assets in PowerPoint and Figma. I also collaborated with UX and martech teams to develop non-functional prototypes and strategic roadmaps, ensuring clarity and alignment across internal and client-facing materials.
Higher education
interactive website
Client: Microsoft
Role: Technical writer and editor
As a senior practitioner, I authored key content for the Microsoft Higher Education website, guiding institutions on using Microsoft solutions for hybrid learning, campus modernization, and cloud-powered research. I contributed to the Microsoft Higher Education Experience Guide, offering strategic insights on digital transformation, student engagement, and agile learning models. My work supported Microsoft’s mission to enhance digital experiences across the education sector.
Senior Copywriter,
Indigo Slate
“Thanks for being an amazing team player who worked on so many things: e-book process planning, e-book desk, copywriting, P4s, and QA—and hopping on pretty much anything we needed help with.”
Director of Field & Sales
Strategy Consulting,
Indigo Slate
“Katie is the MVP.”
Marketing Consultant,
Microsoft
“Nice job. Love the technology table breakdown and scenarios. Think it’s a gold standard.”